The Tudor brand emerged on the market in 1946.
It was launched by Rolex founder Hans Wilsdorf.
The name “Tudor” was choosen to honor the Tudor Period of England.
Tudor watches were signed on the dial “Tudor” and with the Tudor Rose, which was the heraldic emblem of England. In the 1960s, Tudor replaced the Rose with a shield. One of the key differences in the Tudor brand was the movement. Tudor was using movements supplied by Ebauches SA instead of Rolex movements.
Many of the Tudor watches were modeled after Rolex designs. Their sizes were the same, and often the model names were the same. (i.e. Tudor Submariner). However, the Tudor line was primarily produced in stainless steel, unlike the two-toned and solid gold options offered by Rolex. In the 1960s, the French Navy began purchasing Tudor Submariners for their divers. The U.S, Navy and the Navy Seals later followed suit. In 1997, Tiger Woods became the face of Tudor. The Tiger Woods Tudor Chronograph was offered with an array of exotic dials. Still in production today, Tudor watches are sold in Asia, Canada, Europe and Latin America.