Heuer was founded in St. Imier, Switzerland, by Edouard Heuer In 1860.
In 1882, Heuer patented its first chronograph, a style of watch they would be famous for.
In 1911 the firm introduced the first dashboard chronograph for automobiles.
By 1933, Heuer was producing dashboard watches for racecars.
In 1975 they would produce the world’s first quartz chronograph, and from 1971 to 1979, they were the official timekeeper for Formula One racing.
Heuer watches are known for their accuracy.
They invented a stopwatch in 1916 that is accurate within 1/100th of a second. The Paris and Amsterdam Olympics chose Heuer as their official timekeeper.
In 1985, Heuer joined the TAG group, and the company name became Tag-Heuer.