Helbros watches made their debut in 1913. The name “Helbros” was short for the founding Helbein Brothers. The Helbeins were Swiss-German watchmakers who decided to challenge the watch market, and instead of creating watches for the affluent, they decided to make them affordable to the masses.
In the 1960s, they designed a watch that told lunar time. Today, Helbros is still producing fine quality, affordable timepieces.