In 1860, at the age of 24, Louis-Ulysse Chopard opened his first watch making business.
There were numerous Swiss watchmakers offering fine timepieces at this time.
Chopard knew he needed to do something to make his work stand out above the rest.
His slogan was, “Quality with the maximum possible work by hand.”
That motto would pay off over the next 150 years.
Chopard became well known in Scandinavia and Eastern Europe.
By the 19305, the firm had expanded to a staff of 150.
Today, Chopard is alive and well in Geneva, still recognized for their luxury brand of wristwatches, and employs more than 700 people across Switzerland.